brandingMarch 18, 2026

Brand Refresh 2026

Project brief by Sarah Chen

Client Information

Name

Sarah Chen

Email

sarah@acmestudios.com

Project Goals

- Modernize the visual identity while keeping brand recognition - Create a flexible design system for web and print - Develop new brand guidelines document

Target Audience

Tech-savvy professionals aged 25-45, primarily in urban markets

Timeline

4-6 weeks

Budget

$5,000 – $8,000

Additional Notes

We love the direction Stripe and Linear have taken with their branding. Clean, modern, but with personality.